Business Tips

Essentials of Influencer Marketing

Getting Influencers to Spread Your Brand’s Message

Influencer marketing is the process of connecting with influencers ie. people who have large followings in certain niches and can affect opinion – to increase the visibility of your own products or services. The idea is to identify and build relationships with those VIPs, who might be consultants, analysts, advisors, venture capitalists, subject-matter experts, bloggers, reporters or others with […]

put your business online

Why Your Local Business needs to be Online

The bottom line is, you want to maximize your profits. The more money your local business makes, the healthier it will be and the more successful you will find yourself.
Building an online presence, whether you are a novice or an expert, is utterly essential in achieving this.
The Internet is the most important marketing avenue you can pursue, and […]

The Simple 4-Step Process for Getting Yourself on TV

I know the thought of appearing on TV can sound scary and intimidating. If you’re not comfortable talking to others in public, if you’re socially challenged, or you’re absolutely terrified of being on camera (think: you start hyperventilating), then you may better off sticking with print and online media. But if you’re nervous and excited about the prospect of […]

marketing blunders that hamper a startup's growth

Marketing blunders that hamper a startup’s growth

Sales and Marketing can either make or break a business. However, a lot of first-time entrepreneurs believe that if the product is really good, customers will come. That is not necessarily true.
When business is slow, one of the first places startups cut costs is marketing, when in fact they should be increasing their marketing budget.
Startups inherently face a number […]

Google Optimize: A Closer Look

No matter if the sport is basketball, soccer, or baseball, individual players always seek ways to refine their play in anticipation of a championship game. 
You can say the same for marketers, using testing to improve their marketing content.  The need for refinement stems from programmatic campaigns.  Already essential to paid search, programmatic strategies are now being more frequently […]

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