Factors That Will Lower Your Klout Scorelenakhalid
Many people are talking about social media today due to the fact of the importance it has in boosting your influence and authority in your industry, as well as the fact that many people are on social media. Whether its Twitter, Facebook, Google Plus, LinkedIn, and/or others, social media is a growing influence in our personal and professional lives.
More and more people are paying attention to their Klout Scores, an indication of how influential they are on social media. Of course, the higher your Klout Score, the greater your influence. Therefore, no one wants to see his/her Klout Score drop.
The following is information on what factors will lower your Klout Score.
One factor that you have to consider is being in social media for the long haul. If you think you can put a few posts on Facebook and/or a few tweets on Twitter and obtain a high Klout Score, think again. Even well-known celebrities and media personalities do not have high Klout Scores if they don’t post and/or tweet often.
You have to show a certain level of dedication over a period of time in order to gain a certain level of engagement that will lead to a high Klout Score and maintain it for the long term. If you do not show that consistency in your posting, your Klout Score will never reach and maintain a high level.
With that said, you can’t just be posting constantly minute after minute (what some might call “spamming”), day after day. Especially when you are receiving little to no engagement with your content. This will just increase the number of posts that do virtually nothing for your audience, and thus, your level of engagement will go down. This will lead to a lower Klout Score as well.
Another factor that will cause your Klout Score to go down is putting out content that is not in line with other content you have produced in the past. This is because it will confuse your audience on what you are known for and what your expertise is in.
This does not mean you can’t share a personal post or a topic that isn’t off-topic from the norm from time to time (just to show you are an actual human being and not a bot), but it should not become a habit. Making such irrelevant posting a habit will just confuse your audience members and cause them to hit the “Unfollow” button (or equivalent depending on the specific social network).
This will lead to a lower Klout Score because the number of followers you have also influences your Klout Score, partly because you can’t have as high of an engagement level if you have fewer followers following you.
Therefore, to reach and maintain a high Klout Score, you must find a good balance between posting regularly to establish trust and not posting so often that you appear to be a bot and lose engagement, leading to a lower score.
Additionally, you need to make sure you stay mostly on-topic with most of your posts and tweets to ensure that people know what your main topic(s) of expertise is and encourage people to look toward you for information on that topic.
Deviating off-topic on occasion can show your personal side, plus it helps to show that you are following current important events, etc. However, doing this too often can also lead to a loss of engagement and even lost followers, further leading to lower engagement.
By utilizing the information above, you can not only avoid the loss of engagement and a lowering of your Klout Score, but help to gain more followers/friends/fans/contacts and engagement with your content, leading to greater Klout Scores.