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Successful online marketing is about more than creating aFacebook page or writing a corporate blog. Brands want to buildlasting connections with the right customers online through aneffective online content business plan, and this book showsyou how. It explores how one can create a content business plan,identify the content so as to keep your customers coming back,create that content, distribute it online, and measure the results,with hands-on, step by step guidance.
Online content marketing positions your business and yourproduct for lasting customer interaction; Content Marketing ForDummies provides you with the tools to create a program that works.