Content Marketing For Dummies

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Get the whole picture and discover ways to create a successful onlinecontent marketing program

Successful online marketing is about more than creating aFacebook page or writing a corporate blog. Brands want to buildlasting connections with the right customers online through aneffective online content business plan, and this book showsyou how. It explores how one can create a content business plan,identify the content so as to keep your customers coming back,create that content, distribute it online, and measure the results,with hands-on, step by step guidance.

  • Content marketing is an essential element of successful onlinemarketing and brand-building; this book shows you begincreating and distributing content online to market yourbusiness
  • Explains why content marketing is vital and createan online content business plan, which tools to use, and whatto avoid
  • Shows create content and get it published online in longor short form
  • Offers numerous tips, case studies, and worksheets to ensuresuccess

Online content marketing positions your business and yourproduct for lasting customer interaction; Content Marketing ForDummies provides you with the tools to create a program that works.

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