Tag - branding

Essentials of Influencer Marketing

Getting Influencers to Spread Your Brand’s Message

Influencer marketing is the process of connecting with influencers ie. people who have large followings in certain niches and can affect opinion – to increase the visibility of your own products or services. The idea is to identify and build relationships with those VIPs, who might be consultants, analysts, advisors, venture capitalists, subject-matter experts, bloggers, reporters or others with […]

in love and in business

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

Relationships are built on trust. You do what you say you are going to do. You show up when you say you are going to show up. You respect boundaries.
While that’s true for your friends and lovers, it’s also true for your customers. Brands these days have more access than ever to customers’ personal information – and a new […]

Dont Aspire to be the cheapest be an entrepreneur

Don’t Aspire to be the cheapest, Be an Entrepreneur

Price is always an emotive issue. Have you ever heard these statements or as an entrepreneur, you utter it yourself? :
– We have to lower the price to keep in line with the competitors.
– How to sell at this price?
– I couldn’t make the sale Boss, the customer was putting too much pressure on me to lower the […]

Find the Ideal Social-Media Influencer

5 Ways Startups Find the Ideal Social Media Influencer

Whether you are launching or you have been in business for a while, identifying social media influencer who can benefit your brand is critical to your success. For many brands, such influencers seem elusive, but if you understand the right steps to follow, it is possible to find the influencers who can draw attention to your brand and message.
1. […]

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