Tag - business tips

Hard Truths and Tips About Borrowing From Friends and Family

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The following excerpt is from the staff of Entrepreneur Media’s book Finance Your Business. Buy it now from Amazon | Barnes & Noble | iTunes
Have you heard of “FFF” money? FFF stands for family, friends and fools. Many new entrepreneurs receive the initial funding for their businesses from people close to […]

11 Simple Techniques for Gaining Customers’ Trust Online

Establishing trust in an online context is both critical and difficult. When customers shop at a brick-and-mortar store, they have multiple indicators of how trustworthy a business is. Individual clues might include professional signage, a friendly store owner, a clean storefront, products in stock, and other customers browsing and making purchases.
Shopping and ordering through a website is a vastly […]

creating value

Creating Value

Imperfect Value
Say I write a new article, and lots of individuals send me feedback like, “Great article. That was amazing! Thanks for writing it.”
Does that mean I produced true value? Well, perhaps I produced some. I can see that a few individuals felt good, but is that a real positive change? I’d say no, not truly. The affect will […]

branding

Why Branding Is Crucial in Niche Marketing

When it comes to branding, most people tend to think of big brand advertising : Coca-Cola, McDonalds and Microsoft spend money on branding. But it doesn’t really apply to smaller businesses – or does it?
Believe it or not, branding is actually crucial to success in a small industry
In this article, you’ll learn why that is, plus several of the […]

Local Marketing Essentials

Local Marketing Essentials (Top 3 Things You Need)

Having a great online presence is one of the best local marketing strategies one can have.
But building up this online presence does not take overnight, but then you can speed up the process with some very important tools.
So here are the top 3 local marketing tools you need.
1. Website (Make sure it is mobile responsive)
Your first line of offense […]

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