Tag - digital marketing

Reasons Your Online Business Is Not Thriving

4 Easily Overlooked Reasons Your Online Business Is Not Thriving

Internet businesses have come to stay. According to a Hosting Facts report, there were over 3.26 billion internet users as of December 2015. This amounted to more than 40 percent of the world’s population. In addition, the report showed that digital interactions influenced retail sales to the tune of $2.2 trillion in 2015. Another mind-blowing statistic: There are currently […]

How to Boost Your Digital Marketing With PR

Recently, I listened to the CEO of a multibillion-dollar corporation tell me about his company’s profit and loss; and I realized that he considered marketing, sales and PR — all of it — as a single line item.
Related: 6 Secrets to More PR in Less Than an Hour a Day
In this man’s mind, anything driving new business belonged in just one […]

building trust

PageRank Is Dead. What Marketers Need Now Is Trust Flow

Poor PageRank. We knew it. We used it. We sang its praises.
But, alas, PageRank is dead. And the world has changed — at least when it comes to search engine optimization (SEO), scoring and optimization.
As an industry, we’ve had some time to get adjusted. John Mueller announced in 2013 that Google would no longer be updating Toolbar PageRank — […]

digital marketing

Why Technology Is The New Driving Force Behind Marketing

The marketing world has changed dramatically over the past decade. As technology has become more fixed in our everyday lives, it has taken over the way we communicate, the way we live, and even the way we do business. Smartphones and tablets have especially contributed towards the way in which consumers shop. These new technological advancements have forced businesses […]

Digital Marketing Trends Local Business

Digital Marketing Trends for 2016 (Local Business Edition)

With technology advancing so rapidly, it is important for marketers and local business owners to stay abreast of new developments and take advantage of them. 2016 is slowly progressing and it is still not too late to apply these strategies to your local businesses.
Video Marketing
Video marketing is already hugely popular, so this trend isn’t exactly new. However, there […]


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