Tag - digital marketing

Why Marketing Is Not the Job for the Lazy

Why Marketing Is Not the Job for the Lazy?

Recent polls by TrackMaven showed the decline in engagement across social platforms. The study was examining major established social marketing platforms — Facebook, Twitter, Instagram and LinkedIn — and found that even one of the fastest-growing platforms on the market, Instagram, has seen a drop as large as 25 percent in just one year.
This is not a huge surprise […]

Creating Space for Introverts to Flex Their Superpower

In the business world, we’ve all heard and read classic euphemisms which imply that success is directly tied to the quality of being extroverted. In fact, facets like high performance and business potential are directly (and stereotypically) attributed to this quality.
Related: 5 Mega-Successful Entrepreneurs Who Are Introverts
But introverts have their own contributions to make: These people are characteristically defined as shy, […]

Using Holidays to Your Advantage

Using Holidays to Your Advantage

When putting together a direct mail campaign, you want an angle that will make you stand out from your competition. You want to send out unique sales pieces that will grab your customers’ attention and hold it. You want something that interests them. One great way to connect with people is to give them something they can relate to. […]

influencer marketing

8 Do’s and Don’ts of Influencer Marketing

When it comes to getting major influencers to help with your marketing efforts, you can be embarking down a treacherous path. While it’s crucial to on-board folks who have a lot of sway with your market, you have to be careful not to rub them the wrong way.
In some cases, it can be just as easy to either get […]

influencer-marketing1

Fixing the ROI Problem with Influencer Marketing

Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales. But it’s also a testament to how little those in it — the brands and influencers alike — really understand it.
From the outside, influencer marketing is pretty simple and perfectly tailored […]

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