Tag - digital marketing

Using Holidays to Your Advantage

Using Holidays to Your Advantage

When putting together a direct mail campaign, you want an angle that will make you stand out from your competition. You want to send out unique sales pieces that will grab your customers’ attention and hold it. You want something that interests them. One great way to connect with people is to give them something they can relate to. […]

influencer marketing

8 Do’s and Don’ts of Influencer Marketing

When it comes to getting major influencers to help with your marketing efforts, you can be embarking down a treacherous path. While it’s crucial to on-board folks who have a lot of sway with your market, you have to be careful not to rub them the wrong way.
In some cases, it can be just as easy to either get […]

influencer-marketing1

Fixing the ROI Problem with Influencer Marketing

Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales. But it’s also a testament to how little those in it — the brands and influencers alike — really understand it.
From the outside, influencer marketing is pretty simple and perfectly tailored […]

facebook digital marketing channel

8 Reasons Facebook Will Beat All Other Digital Marketing Channels This Year

Marketing is the key to success for any business. If you’re already an entrepreneur or planning to launch your startup this year, it’s crucial to have your marketing strategy in place right away.
It’s very important that you set a budget and try one marketing channel at a time to see the ROI and decide whether to keep at it […]

MISCONCEPTIONS ABOUT REBRANDING

The biggest misconceptions about rebranding

Rebranding is a big deal for your company.
Whether it is to rival aggressive competition or to make the steps to globalise your business, the strategy and positioning require much more than a fleeting thought.
That being said, there are still those out there who continue to underestimate the power of a rebranding or, in some cases, just don’t see it […]

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