Tag - Email Marketing

Monin Stirs Up Sales with Email Segmentation

April 21, 2017





The premium syrup and concentrate manufacturer uses purchase, engagement, and preference data to deliver the right message to the right customer



As a premium syrup and concentrate manufacturer, Monin helps people add flavor to their coffee and cocktails. […]

Why Email is the Common Denominator for Zillow Brands

March 30, 2017





Upon acquisition, Zillow found many of its sub-brands were using the same email provider.



Image source: Thinkstock
Like most areas of business, the internet brought huge quality of life changes to the real estate market. Apartments and homes were […]

Using Holidays to Your Advantage

Using Holidays to Your Advantage

When putting together a direct mail campaign, you want an angle that will make you stand out from your competition. You want to send out unique sales pieces that will grab your customers’ attention and hold it. You want something that interests them. One great way to connect with people is to give them something they can relate to. […]

Sky Zone Bounces Back from Technology Infrastructure Troubles

The chain of indoor trampoline parks implemented a new cloud solution to shift from having separate systems for each location to one centralized data hub
Having the right technology can lead marketers to jump for joy. But failing to establish the right infrastructure can result in a direct nosedive in marketing performance.
Sky Zone, a chain of indoor trampoline parks, experienced […]

The Best Days to Send Email Campaigns and Other Email Marketing Tips

Reportedly, 83 percent of marketers consider email their primary lead generation channel. While email marketing can be a cost-effective way to reach new prospects and stay in touch with existing customers, its popularity as a marketing tactic demands that you understand how to optimize your email campaigns in order to cut through the clutter.  
Here are some important email marketing tips […]

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