Tag - influencer marketing

Essentials of Influencer Marketing

Getting Influencers to Spread Your Brand’s Message

Influencer marketing is the process of connecting with influencers ie. people who have large followings in certain niches and can affect opinion – to increase the visibility of your own products or services. The idea is to identify and build relationships with those VIPs, who might be consultants, analysts, advisors, venture capitalists, subject-matter experts, bloggers, reporters or others with […]

Micro-Influencer Marketing

How Your Business Can Benefit From Micro-Influencers Marketing

Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there’s been a shift to a more authentic two-way conversation — via social media — based on discovery. Consumers prefer genuine recommendations from friends, family and micro-influencers, who tend to hold small, but fiercely loyal followings.
Due to this shift in the way […]

influencer marketing plan

How to Get a Great ROI on Your Influencer Marketing Plan

To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media, those who have marketed the same way for years think that influencer marketing is flimsy and ephemeral. Some just don’t know how it works or are unwilling to take […]

more customers with influencer marketing

Reach More Customers with Influencer Marketing

A trusted brand recommendation is important when attracting the right leads. High-level influencer connections can help you connect with those prospects, which can make a significant impact on your visibility and sales.
How can your brand gain more customers online? By forging the right relationships with individuals and business leaders. Daily conversations can help your brand generate more recommendations, especially […]

influencer marketing great for seo

Why Influencer Marketing Is Great for Your SEO?

Many marketers strive to align themselves with influencers because this kind of engagement has been proven to rapidly expand brand visibility for many businesses.
With influencer marketing, a much larger audience is suddenly exposed to your brand, which often results in a significant spike in traffic that can lead to more subscribers, followers, and leads.
Benefit of influencer marketing that some […]

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