Tag - influencers

Essentials of Influencer Marketing

Getting Influencers to Spread Your Brand’s Message

Influencer marketing is the process of connecting with influencers ie. people who have large followings in certain niches and can affect opinion – to increase the visibility of your own products or services. The idea is to identify and build relationships with those VIPs, who might be consultants, analysts, advisors, venture capitalists, subject-matter experts, bloggers, reporters or others with […]

Micro-Influencer Marketing

How Your Business Can Benefit From Micro-Influencers Marketing

Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there’s been a shift to a more authentic two-way conversation — via social media — based on discovery. Consumers prefer genuine recommendations from friends, family and micro-influencers, who tend to hold small, but fiercely loyal followings.
Due to this shift in the way […]

CEOs embrace social media

Why CEOs Need to Embrace Social Media (and How to Do it)

Most business leaders leave money on the table by remaining invisible. They have zero social media presence and the remaining CEOs are just on LinkedIn. 
It’s simple: If you want to be rich, you can’t ignore potential revenue streams. If your company is on social media, then you need to be, too. Having a presence isn’t just about the convenience of […]

influencer marketing

8 Do’s and Don’ts of Influencer Marketing

When it comes to getting major influencers to help with your marketing efforts, you can be embarking down a treacherous path. While it’s crucial to on-board folks who have a lot of sway with your market, you have to be careful not to rub them the wrong way.
In some cases, it can be just as easy to either get […]

influencer-marketing1

Fixing the ROI Problem with Influencer Marketing

Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales. But it’s also a testament to how little those in it — the brands and influencers alike — really understand it.
From the outside, influencer marketing is pretty simple and perfectly tailored […]

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