Tag - online reputation

marketing blunders that hamper a startup's growth

Marketing blunders that hamper a startup’s growth

Sales and Marketing can either make or break a business. However, a lot of first-time entrepreneurs believe that if the product is really good, customers will come. That is not necessarily true.
When business is slow, one of the first places startups cut costs is marketing, when in fact they should be increasing their marketing budget.
Startups inherently face a number […]

Search Engine Reputation Management

5 Steps to Getting Started with Search Engine Reputation Management (SERM)

Let’s talk about your online reputation.
If you’re running a business, you know how important it is to make sure you have a stellar reputation.
The last thing you need is for your business to lose money because of a few negative comments from customers.
This is especially true when it comes to your online reputation.
Check out these statistics:
In the age of […]

Online Reputation

Helpful tips to help business owners manage their online reputation

Successfully manage your online reputation.
1. Set Up Online Accounts and Monitor Them
At the very least, your company should have a Twitter, Facebook and Google+ account. For many high-tech, B2B and other professional businesses, you may also want to set up a Linkedin account. If you sell visually oriented products, Pinterest, Flickr and Instagram may also be useful. Finally, if […]

Online Reputation

Do Business Owners Really Need to Manage Their Online Reputation?

Have you ever gone to Yelp before visiting a restaurant in your area? Read a review on TripAdvisor before making vacation plans? How about checked out a mechanic on Google to read their reviews? Read Amazon’s customer reviews before buying a product? Unless you care absolutely nothing for quality and like to gamble with your […]

online reputation

Why Online Reputation Management is Important to Your Business

There is a lot of talk about online reputation management in board meetings these days. It seems that as soon as local businesses jumped on the web and social media marketing wave, the Internet evolved into an even more complex organism, now requiring a deeper look into marketing in this ever-evolving world. It is no longer enough […]

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