Tag - social media

influencer marketing

5 Reasons Why You Need to Take Advantage of Influencer Marketing

Influencer marketing is one of the hottest, and effective, ways to get your brand in front of a massive targeted audience. Why? Because it works, and works extremely well. My agency has been in the influencer marketing game since long before it was a buzzword, and it’s become such a large business that we launched a second agency, blerrp, […]

Essentials of Influencer Marketing

Why does Forbes say Influencer marketing will “explode” in 2017?

What is Influencer marketing? How do you do it? And why does Forbes say it will “explode” in 2017?
In old school marketing departments, staff would spend hours analyzing analytics from scattershot mass marketing campaigns. The strategy was to make sure every set of eyes saw the message, whether they fit the target market or not.
Today, marketers in the know […]

micro influencers

3 Reasons Why You Should Engage With Micro-Influencers

Influencer marketing is not a new thing; it’s been a useful tool in advertising since the 1700s, when chinaware brands like Wedgewood used royal endorsements. From 1875 to the early 1900s, trading cards were used to sell products, and a picture of a celebrity would often be included in the packaging for collectors. American baseball athletes, meanwhile, were even […]

CEOs embrace social media

Why CEOs Need to Embrace Social Media (and How to Do it)

Most business leaders leave money on the table by remaining invisible. They have zero social media presence and the remaining CEOs are just on LinkedIn. 
It’s simple: If you want to be rich, you can’t ignore potential revenue streams. If your company is on social media, then you need to be, too. Having a presence isn’t just about the convenience of […]

Who Do You Trust to Hire Your Next Top Employee?

You run a fast-growing company. You have to hire talented people, and you have to hire them quickly. So, who do you trust to find the right people and get them into the fold?
Your first impulse might be to put a human resources (HR) professional in charge of all of your recruiting and hiring, but think twice before you do. […]

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