Tag - social media

Micro-Influencer Marketing

How Your Business Can Benefit From Micro-Influencers Marketing

Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there’s been a shift to a more authentic two-way conversation — via social media — based on discovery. Consumers prefer genuine recommendations from friends, family and micro-influencers, who tend to hold small, but fiercely loyal followings.
Due to this shift in the way […]

influencer marketing plan

How to Get a Great ROI on Your Influencer Marketing Plan

To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media, those who have marketed the same way for years think that influencer marketing is flimsy and ephemeral. Some just don’t know how it works or are unwilling to take […]

more customers with influencer marketing

Reach More Customers with Influencer Marketing

A trusted brand recommendation is important when attracting the right leads. High-level influencer connections can help you connect with those prospects, which can make a significant impact on your visibility and sales.
How can your brand gain more customers online? By forging the right relationships with individuals and business leaders. Daily conversations can help your brand generate more recommendations, especially […]

influencer marketing

5 Reasons Why You Need to Take Advantage of Influencer Marketing

Influencer marketing is one of the hottest, and effective, ways to get your brand in front of a massive targeted audience. Why? Because it works, and works extremely well. My agency has been in the influencer marketing game since long before it was a buzzword, and it’s become such a large business that we launched a second agency, blerrp, […]

Essentials of Influencer Marketing

Why does Forbes say Influencer marketing will “explode” in 2017?

What is Influencer marketing? How do you do it? And why does Forbes say it will “explode” in 2017?
In old school marketing departments, staff would spend hours analyzing analytics from scattershot mass marketing campaigns. The strategy was to make sure every set of eyes saw the message, whether they fit the target market or not.
Today, marketers in the know […]

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