Tag - social media

Find the Ideal Social-Media Influencer

5 Ways Startups Find the Ideal Social Media Influencer

Whether you are launching or you have been in business for a while, identifying social media influencer who can benefit your brand is critical to your success. For many brands, such influencers seem elusive, but if you understand the right steps to follow, it is possible to find the influencers who can draw attention to your brand and message.
1. […]

influencer marketing

8 Do’s and Don’ts of Influencer Marketing

When it comes to getting major influencers to help with your marketing efforts, you can be embarking down a treacherous path. While it’s crucial to on-board folks who have a lot of sway with your market, you have to be careful not to rub them the wrong way.
In some cases, it can be just as easy to either get […]

influencer-marketing1

Fixing the ROI Problem with Influencer Marketing

Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales. But it’s also a testament to how little those in it — the brands and influencers alike — really understand it.
From the outside, influencer marketing is pretty simple and perfectly tailored […]

Diversify Your Ecommerce Store

3 Key Ways to Diversify Your Ecommerce Store

One of the most interesting areas for an entrepreneur to get into right now — and one of the most popular — is ecommerce. Ecommerce enables online stores to cut out the middle men who usually take a 50 percent cut of an entrepreneur’s margin, and sell directly to their end consumers.
Not anymore. Given consumers’ ability at this point to buy […]

The Best Technology Tools for Content Marketing

The rate of content creation is growing exponentially year over year and content marketers now face more competition than ever before. Media publishers, other organizations and even industry professionals are competing for your audience’s time and attention, even though they may not be direct sales competition. 
With all this clutter, content marketers must heavily concentrate on crafting an efficient strategy […]

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