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Inspirational Entrepreneurial Quotes

10 Inspirational Entrepreneurial Quotes

No one ever said it was easy being an entrepreneur. Whether you’re in the early stages of your startup, just secured funding for your startup or you are ready for product launch, there will always be those three components when you ask yourself if this whole entrepreneurial thing is worth it.
Instead of giving up and throwing-in the proverbial […]

gen Z

7 Ways Marketers Can Reach Gen Z

A generation ago having a mobile phone, let alone a computer, that fits in your pocket was a novel thought but Generation Z was born with a mobile phone in hand. Today that mobile phone is a smartphone more powerful than the supercomputers of a few years ago. This cohort of consumers is more connected than any other, making […]

Digital Presence

4 Steps to Give Your Business a Digital Presence Overhaul

Spring is almost here, and now is the time to breathe a new life into your digital channels.
What can you do to shed winter hibernation off your online presence?
1. Streamline your presence.
First things first, let’s get organized. If you don’t already have one, create a master list of passwords and channels your business is present on. Make sure […]

Freelance Lifestyle

Why So Many Americans Prefer the Freelance Lifestyle

More than 55 million Americans are freelancers — a full 35 percent of our workforce, according to the 2016 Freelancing in America report from the Freelancers Union and UpWork. The freelance economy has added two million workers since 2014.
Why do they do it? Most freelancers (63 percent) are in it by choice, the study reports. They feel good about their […]

MISCONCEPTIONS ABOUT REBRANDING

The biggest misconceptions about rebranding

Rebranding is a big deal for your company.
Whether it is to rival aggressive competition or to make the steps to globalise your business, the strategy and positioning require much more than a fleeting thought.
That being said, there are still those out there who continue to underestimate the power of a rebranding or, in some cases, just don’t see it […]

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