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What is a blog? A blog is a sort of journal, published on the web. It allows the author to share his views, thoughts, and insight with the world. It may be used to show off writing or journalism skills or to share a passion for a particular subject.

Blogs have become a part of the internet technology craze and have become exceedingly popular.

Why Blogs Appeal to People
They offer writers freedom of speech with an audience that is world wide. It gives people a chance to use the world as a sounding board for their emotions, thoughts, and areas of expertise. They also offer readers the chance to bond with writers who think similarly to them.

There are also financial benefits to owning and/or writing a blog. Blogging sites can often be set up with banner ads that provide the blogger with a percentage of profits generated from that advertisement. Other ads can be set up that pay a blogger a certain amount for each time a reader clicks on the advertisement from the blogs page. This is an easy way to make a little extra money by writing and doing something that you love.

Another advantage to starting your own personal blog is that it gives people a chance to gain confidence in themselves as writers. When a writer gains a readership, it makes the writer feel that his work is presentable and can prove to be beneficial to others. It is always nice to know that what you are doing is good and is being appreciated, especially when that praise comes from someone that you do not even personally know. Writing
regularly and receiving regular, positive feedback can help to increase a writer’s self esteem. An increase in self esteem can then in turn also help a writer to actually become better at the writing itself. As they learn what readers like, the content they produce becomes more relevant and more applicable to those blog visitors.

Blogs can also be used as a way for beginning writers to express themselves without true fear of rejection. Plenty of people are interested but have never made the leap into the world of writing because they are afraid of being turned down or rejected by the public.

A blog allows them to write somewhat anonymously (or completely anonymously as they desire) and not feel overly pressured or limited in that endeavor. No one really knows who they are, so any negative comments do not necessarily affect them as personally. They are free to express themselves and their thoughts without consequence. This can help to strengthen self esteem as well and make them more comfortable with themselves and with sharing their talents with the world.

Blogs can be an great marketing tool for local businesses.

Finally, blogs can be used as an amazing avenue for free advertising. Those who have a limited budget can use blogs to promote products. It actually does not cost a single penny to write a blog posting and advertise a product. Readers can also instantly read blogs and making profit from the postings occur fairly quickly.

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Author:
Lena Khalid is an Accountant by profession. She quits her job that requires a lot of travelling and work from home since 2008. Started with affiliate marketing, and she learns the trick of the trades fast. She created a few membership sites and focusing in smaller niches. In 2010, she started to assist offline businesses going online via website design and consultation on internet marketing. Today, LenaKhalid.com has a list of related websites to assist business owners to get online fast!!

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