Marketing 4.0: Moving from Traditional to Digital

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Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today’s customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You wish to have to rise up, get their attention, and deliver the message they wish to hear. This book examines the marketplace’s shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering with a purpose to shape day after today’s consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral a part of your methodology. This book provides you with the world-class insight You wish to have to make it happen.

• Discover the new rules of marketing
• Stand out and create WOW moments
• Build a loyal and vocal customer base
• Learn who will shape the future of customer choice

Every few years brings a “new” marketing movement, but experienced marketers know that this time its different; it is not just the rules that have changed, it’s the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they’ll be day after today. Marketing 4.0 provides you with the edge You wish to have to reach them more effectively than ever before.

Achieve Goals You Never Thought Possible 4X Faster