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Digital Marketing Strategy: An Integrated Approach to Online Marketing

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Digital and social media are essential aspects of a marketing department’s function; due to this fact, it is necessary that they’re integrated into the organization’s wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P’s, Porter’s Five Forces, and Customer Lifetime Value, writer Simon Kingsnorth demonstrates tips on how to formulate the most efficient strategy for a corporation.

Rather than presenting a “one size fits all” model, Kingsnorth brings more than a few strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, tips on how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, tips on how to analyze and perform social measurements, and tips on how to structure and present a digital marketing plan with the intention to win reinforce and funding.

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