Pre-Suasion: A Revolutionary Way to Influence and Persuade

Description

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.

What separates effective communicators from in reality successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person must implement to turn out to be a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the once a year letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you’ll be able to use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention ends up in successful pre-suasion and gets your targeted audience primed and able to say, “Yes.” His book is “an essential tool for any individual serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of any individual in business, from the CEO to the latest salesperson” (Forbes).