Influencer: Building Your Personal Brand in the Age of Social Media

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“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you will need to hear what Brittany has to say.”
 –Iskra Lawrence, Aerie Model and Instagram star (@iskra)
 
If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .
 
Every one of your favorite influencers started with zero followers and had to make numerous mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to develop into a top writer, you want to take into account the strategies in the back of the Insta-ready lifestyle . . .
 
As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it’s going. In this book she’ll reveal how to:
 
*Build an audience and keep them engaged
*Package your brand and pitch your favorite companies
*Monetize your influence and figure out how much to charge
 
Plus tips on:
 
*Landing an agent
*Getting on the radar of your favorite sites
*Praising a brand without alienating their competitors
 
Whether you’re just starting out or you’re ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and the use of hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all even as doing what you love.

Achieve Goals You Never Thought Possible 4X Faster