Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business
Amazon.com Price: $37.99 (as of 14/12/2024 18:44 PST- Details) & FREE Shipping.
Description
This book brings order to the chaotic and all of a sudden evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.
Digital Influence covers everything from how to identify the right influencers and resolve “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and standpoint into what a more technologically-enabled, globally-connected future will seem like.
Ultimately, people need to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers have in mind how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders will have to arm themselves with Backaler’s book to make sure they are not left at the back of.
Achieve Goals You Never Thought Possible 4X Faster
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| Item Dimensions | 940, hundredths-inches, 890, hundredths-inches, 104, Hundredths Pounds, 70, hundredths-inches |
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| Languages | English, Published, English, Original Language, English, Unknown |
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| Package Dimensions | 102, hundredths-inches, 929, hundredths-inches, 119, Hundredths Pounds, 614, hundredths-inches |
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