Here’s How LinkedIn is Used for Branding
Uniqueness is the key to standing out as a business. As cliché as it sounds, it really is true and is the reason why one among every 5 competing businesses…
When Is the Right Time to Redesign?
If you run a website, chances are you often wonder whether it is the right time to do a total redesign of the layout of your website. Redesign Your Website…
Why Branding Is Crucial in Niche Marketing
When it comes to branding, most people tend to think of big brand advertising : Coca-Cola, McDonalds and Microsoft spend money on branding. But it doesn’t really apply to smaller…
Building a business with 4 easy steps
Creating a successful and profitable business is no easy task. It is reliant on many outside factors, including competition, timing and demand, which you have very little to no control…
What the World Needs Is More Moonshot Entrepreneurs
Our world today is dominated by the economics of scarcity and its ever-complicit offspring: mindsets that are as self-limiting as they are self-fulfilling. These well-disposed co-conspirators work hand in glove…
The Benefits of Using Your Own Name in Your Branding
When it comes to creating a brand for a blog or a website you will have a ton of different options regarding how you want to approach the process. One…
5 Marketing Strategies That Are Totally Outdated
What I found most fascinating about Mad Men were Don Draper’s “hot” ad concepts, which, in retrospect, seem nostalgic and laughably retro. In the real world, marketing evolves parallel to…
A Happy Marriage Between Brands and Influencers
The popular online marketing buzz word of 2017 is “influencer marketing.” While it’s been around for a long time, it’s just now evolved into its own specific category. My agency…