How to Get a Great ROI on Your Influencer Marketing Plan
To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media,…
Don’t Aspire to be the cheapest, Be an Entrepreneur
Price is always an emotive issue. Have you ever heard these statements or as an entrepreneur, you utter it yourself? : – We have to lower the price to keep…
4 Ways to Prepare Your Marketing for the Upcoming Holiday Season
Depending on the products and services you sell, you’re likely already thinking of ways to maximize your business for this coming holiday season. But even if you don’t sell traditionally…
How To Use Image Search To Enhance Marketing Strategy
Online search is a routine practice among consumers and marketers alike. Need some information on a product? Just “Google it”: A phrase that people say as easily as they use…
5 Digital Marketing Trends Your Business Needs to Try
We are a society tearing through the digital landscape, and there’s no hint of us slowing down anytime soon. New stars are born every day in the digital world. Some…
Building Your Best Subject Line
Creating the perfect subject line is an art form, but there’s also a lot of science and data that goes into the craft. For its new subject line benchmark report,…