How to Boost Open Rates with Better Email Subject Lines
How subject lines, preheader text, and the From field can convince recipients to click All the brilliant email designs and persuasive copy in the world matter little if your audience…
2 Marketing Factors That Will Never Change
The following excerpt is from Dan S. Kennedy and Kim Walsh Phillips’s No B.S. Guide to Direct Response Social Media Marketing, Second Edition. Trying to do social media marketing that…
Why Your Local Business needs to be Online
The bottom line is, you want to maximize your profits. The more money your local business makes, the healthier it will be and the more successful you will find yourself…
5 Benefits of a Digital Product Business
If you’re looking for a business model that allows you to generate genuinely passive income and to make a lot of money in the process, then a digital product business…
Social Media Marketing Conversation-Starter Tips
When it comes to social media marketing, establishing good communication between you and your followers is pertinent in driving your business forward in today’s competitive market. Depending on the type…
3 Reasons Marketing Is The New Sales
Sales have long been regarded as the driving force of business — as they should, right? If you don’t have sales, revenue or cashflow… your business ceases to exist. So,…
What Every Local Business Owner Should Know About Online Marketing
Marketing has always been an exciting part of being in business. There’s something thrilling about getting the word out about your business, product, or service. There’s no business out there…
Metrics That Matter Most in 2020
Measuring the impact of advertising campaigns is critical to optimizing a programmatic strategy. Return on Investment (ROI) and Return of Ad Spend (ROAS) are the most meaningful metrics for tracking…
COVID-19 Will Fuel the Next Wave of Innovation
Black swan events, such as economic recessions and pandemics, change the trajectory of governments, economies and businesses — altering the course of history. The Black Death in the 1300s broke…