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Kenneth C. Laudon
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E-Commerce Essentials 1st Edition

by Kenneth C. Laudon (Author), Carol Guercio Traver (Author)
4.2 4.2 out of 5 stars 37 ratings
See all formats and editions
Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
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Previous page
  1. ISBN-10
    0133544982
  2. ISBN-13
    978-0133544985
  3. Edition
    1st
  4. Publisher
    Pearson
  5. Publication date
    October 11, 2013
  6. Language
    English
  7. Dimensions
    0.9 x 7.9 x 9.9 inches
  8. Print length
    448 pages
  9. See all details
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Product details

  • Publisher ‏ : ‎ Pearson; 1st edition (October 11, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 448 pages
  • ISBN-10 ‏ : ‎ 0133544982
  • ISBN-13 ‏ : ‎ 978-0133544985
  • Item Weight ‏ : ‎ 2.04 pounds
  • Dimensions ‏ : ‎ 0.9 x 7.9 x 9.9 inches
  • Customer Reviews:
    4.2 4.2 out of 5 stars 37 ratings

About the author

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Kenneth C. Laudon

Kenneth C. Laudon

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Kenneth C. Laudon is a professor of Information Systems at the Stern School of Business at New York University.

Bio from Wikipedia, the free encyclopedia.

Customer reviews

4.2 out of 5 stars
4.2 out of 5
37 global ratings
Minor almost no damage.
4 Stars
Minor almost no damage.
This book came with minor damages, just a small tear and bending on the corners from what I can tell. I am not worried about it, hope to enjoy it for the class.
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Top reviews from the United States

Hawaiian Fit Meals
5.0 out of 5 stars Very impressed with the rental price, fast shipping and return.
Reviewed in the United States on November 13, 2016
Verified Purchase
Great book, easy read and easy to understand. Very impressed with the rental price, fast shipping and return.

Hawaiian Fit Meals
Eat Well – Live Well
Excuses Don’t Burn Calories!
[...]
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susan cole
5.0 out of 5 stars Cheaper than new
Reviewed in the United States on August 2, 2018
Verified Purchase
Worked for the class
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antonio munoz
3.0 out of 5 stars Great produt. Slow shipping.
Reviewed in the United States on June 30, 2015
Verified Purchase
The product was great. But the shipping was too slow. I missed a whole week of class because of it.
One person found this helpful
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Daniel A. Chavez
4.0 out of 5 stars A good book and affordable with trade-in credits
Reviewed in the United States on September 23, 2014
Verified Purchase
This is a required book for a Web business class I am taking. This is the first edition so no older editions at lower prices. Anyway I needed it, so I would have to get it at any price or drop the class, which I don't want to do. Everywhere else had the book for sale for almost $200, which is way too much. Rental was the only option, and Amazon has this one. It is not the lowest price on the market, but I had some Amazon Gift Card credits, which made this rental much more affordable. If you can, try to turn in some of your textbooks and use the credit toward those you need for current courses. It's online book shopping the smart way.
As for the book, I haven't gone all the way through, but so far the authors seem to have extensive knowledge about e-commerce and the internet as a whole. I am certain I will learn a great deal from this book. I think it's a must read for e-commerce students like me and those who want to start and run a successful web business.
One person found this helpful
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William
5.0 out of 5 stars Worth every penny :)
Reviewed in the United States on February 20, 2014
Verified Purchase
Great book! Easy to understand. Was in good condition and had everything I needed to complete my class on E-Commerce
One person found this helpful
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Sherry Jones
5.0 out of 5 stars Five Stars
Reviewed in the United States on July 13, 2015
Verified Purchase
Great information and it was exactly what I needed for my college class!
One person found this helpful
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Amazon Customer
5.0 out of 5 stars Five Stars
Reviewed in the United States on May 23, 2017
Verified Purchase
good book.
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Nyia Archie
4.0 out of 5 stars Minor almost no damage.
Reviewed in the United States on August 20, 2019
Verified Purchase
This book came with minor damages, just a small tear and bending on the corners from what I can tell. I am not worried about it, hope to enjoy it for the class.
Customer image
Nyia Archie
4.0 out of 5 stars Minor almost no damage.
Reviewed in the United States on August 20, 2019
This book came with minor damages, just a small tear and bending on the corners from what I can tell. I am not worried about it, hope to enjoy it for the class.
Images in this review
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Customer image
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Top reviews from other countries

jason whelan
4.0 out of 5 stars Through and Up to Date
Reviewed in Canada on January 15, 2014
Verified Purchase
Book is well written, technically accurate and covers the main topics of a very fluid business model. I would recommenced it as a text or just general reference.
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