It’s no secret that Black Friday and Cyber Monday sales are getting more popular every year. The National Retail Federation has reported that approximately 20% of total annual retail sales come from the holiday season. It’s also no secret that the sales start earlier and earlier every year, causing the opportunity to increase business for both brick-and-mortar and e-commerce sites to grow exponentially. According to Adobe Digital, e-commerce purchases on Black Friday and Cyber Monday hit a new total record in 2019 of $16.8 billion.
Don’t let the holiday season get ahead of you, get ahead of the holiday season!
Watch the video below of Perfect Audience’s General manager and AI Lab Director to hear what you can be doing this holiday season to take advantage of increased online shopping volumes!
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