Premium by Design: How to Understand, Design and Market High End Products

Description

There are luxuries that most of us will never be able to find the money for in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even supposing they wish to stretch their budget to reach it. Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes, this book shows how you may additionally succeed. It is about better, but reachable and real, products and services. The book features insights from the world of customer science and design research. The key challenge for the world today is finding out how sustainable is the underlying process that is driving this apparent desire for more and more indulgent material possessiveness? This book might not have the entire answers, but it’s going to provoke and trigger a long overdue debate in the premium and image driven industries about the following day’s values. In consequence this is a will have to read for anyone in this market, or aspiring to it.
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