https://lenakhalid.com Visibility. Reputation. Growth. Wed, 07 May 2025 23:44:22 +0000 en-US hourly 1 https://lenakhalid.com/wp-content/uploads/2017/01/cropped-LenaKhalid07-32x32.png https://lenakhalid.com 32 32 https://lenakhalid.com/product/contagious-why-things-catch-on/?utm_source=rss&utm_medium=rss&utm_campaign=contagious-why-things-catch-on Fri, 07 Sep 2018 01:39:43 +0000 http://lenakhalid.com/product/contagious-why-things-catch-on/ The New York Times bestseller that explains why certain products and ideas change into popular. “Jonah Berger knows more about what makes information ‘go viral’ than any individual on the earth” (Daniel Gilbert, creator of the bestseller Stumbling on Happiness).What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they…

The post Contagious: Why Things Catch On first appeared on Lena Khalid | Digital Reputation & Visibility Consultant @ LMWS.asia.]]> https://lenakhalid.com/product/pre-suasion-a-revolutionary-way-to-influence-and-persuade/?utm_source=rss&utm_medium=rss&utm_campaign=pre-suasion-a-revolutionary-way-to-influence-and-persuade Sat, 28 Jul 2018 11:58:26 +0000 http://lenakhalid.com/product/pre-suasion-a-revolutionary-way-to-influence-and-persuade/ The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from in reality successful persuaders? With the same rigorous scientific research and…

The post Pre-Suasion: A Revolutionary Way to Influence and Persuade first appeared on Lena Khalid | Digital Reputation & Visibility Consultant @ LMWS.asia.]]>