https://lenakhalid.com Visibility. Reputation. Growth. Wed, 18 Jun 2025 04:12:18 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://lenakhalid.com/wp-content/uploads/2017/01/cropped-LenaKhalid07-32x32.png https://lenakhalid.com 32 32 https://lenakhalid.com/local-business-in-the-age-of-social-media-and-artificial-intelligence-a-new-frontier/?utm_source=rss&utm_medium=rss&utm_campaign=local-business-in-the-age-of-social-media-and-artificial-intelligence-a-new-frontier Thu, 22 May 2025 13:07:19 +0000 https://lenakhalid.com/?p=11598 In today’s hyper-connected digital world, the lines between local and global have blurred. Small businesses that once relied solely on word-of-mouth or foot traffic are now harnessing powerful technologies to reach wider audiences and streamline their operations. Among these tools, social media and artificial intelligence (AI) stand out as transformative forces. Together, they are reshaping…

The post Local Business in the Age of Social Media and Artificial Intelligence : A New Frontier first appeared on Lena Khalid | Digital Reputation & Visibility Consultant @ LMWS.asia.]]> https://lenakhalid.com/the-internet-has-a-new-front-door-and-its-called-chatgpt-my-best-friend/?utm_source=rss&utm_medium=rss&utm_campaign=the-internet-has-a-new-front-door-and-its-called-chatgpt-my-best-friend Tue, 13 May 2025 17:13:13 +0000 https://lenakhalid.com/?p=11537 There’s a quiet revolution happening online — and most people don’t even realize it yet. For years, the way we explored the internet followed the same routine : 👉 Open your browser 👉 Type something into Google 👉 Click through links, ads, forums, or blogs 👉 Try to piece together what you’re looking for But…

The post The Internet Has a New Front Door — And It’s Called ChatGPT (My Best Friend) first appeared on Lena Khalid | Digital Reputation & Visibility Consultant @ LMWS.asia.]]> https://lenakhalid.com/6-ways-small-businesses-are-leveraging-ai/?utm_source=rss&utm_medium=rss&utm_campaign=6-ways-small-businesses-are-leveraging-ai Sat, 30 Jul 2022 16:29:18 +0000 https://lenakhalid.com/?p=8678 Every day, artificial intelligence or “ai” gets smarter and easier to work with. And it’s no longer just for the large businesses and corporations. AI is accessible to small businesses today more than ever before. The power of AI lies within its ability to gather and interpret large amounts of data very quickly. Using AI,…

The post 6 Ways Small Businesses Are Leveraging AI first appeared on Lena Khalid | Digital Reputation & Visibility Consultant @ LMWS.asia.]]> https://lenakhalid.com/how-to-get-smart-about-retargeting-ads/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-get-smart-about-retargeting-ads Sun, 22 Aug 2021 06:46:13 +0000 https://lenakhalid.com/how-to-get-smart-about-retargeting-ads/   Paid advertising is often one of the most expensive aspects of your marketing budget. It’s infamously difficult to strike a balance between high cost and high reward. While retargeting campaigns generally have a better ROI, your strategy still suffers if you leave it up to the algorithms — which don’t always serve your ads…

The post How to Get Smart About Retargeting Ads first appeared on Lena Khalid | Digital Reputation & Visibility Consultant @ LMWS.asia.]]> https://lenakhalid.com/covid-19-will-fuel-the-next-wave-of-innovation/?utm_source=rss&utm_medium=rss&utm_campaign=covid-19-will-fuel-the-next-wave-of-innovation Thu, 19 Mar 2020 09:16:08 +0000 https://lenakhalid.com/?p=7102 Black swan events, such as economic recessions and pandemics, change the trajectory of governments, economies and businesses — altering the course of history. The Black Death in the 1300s broke the long-ingrained feudal system in Europe and replaced it with the more modern employment contract. A mere three centuries later, a deep economic recession —…

The post COVID-19 Will Fuel the Next Wave of Innovation first appeared on Lena Khalid | Digital Reputation & Visibility Consultant @ LMWS.asia.]]>