The biggest misconceptions about rebranding
Rebranding is a big deal for your company. Whether it is to rival aggressive competition or to make the steps to globalise your business, the strategy and positioning require much…
PageRank Is Dead. What Marketers Need Now Is Trust Flow
Poor PageRank. We knew it. We used it. We sang its praises. But, alas, PageRank is dead. And the world has changed — at least when it comes to search…
Using Holidays to Your Advantage
When putting together a direct mail campaign, you want an angle that will make you stand out from your competition. You want to send out unique sales pieces that will…
The best advertising should make you nervous about what you are not buying!
Talk to almost any advertising agency, or Fortune 500 company exec about advertising and promotion, and you will almost certainly hear the buzz words “fragmented advertising” and “consumer-centric campaigns” and…
Crucial Metrics to Measure Your Advertising and Marketing Efforts
As leader of a business that relies on generating leads and sales online, your role is to understand the dynamics of the digital space, to generate the maximum possible ROI…
Make your online presence sizzles with Yoda
After reading a lot of reviews on Star Wars: The Force Awakens, I finally got the chance to watch it. In short, Star Wars: The Force Awakens is an enormous…
Marketing blunders that hamper a startup’s growth
Sales and Marketing can either make or break a business. However, a lot of first-time entrepreneurs believe that if the product is really good, customers will come. That is not…
3 Crucial Metrics to Measure When You Advertise In 2018
As leader of a business that relies on generating leads and sales online, your role is to understand the dynamics of the digital space, to generate the maximum possible ROI…