How to Get a Great ROI on Your Influencer Marketing Plan
To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media,…
5 Ways Most Marketers Misunderstand Influencer Marketing
[bctt tweet=”Influencer marketing is not just about big celebrity names #influencermarketing ” username=”lenakhalid”] has become one of, if not the most powerful, tool in a marketing team’s toolbox today. With…
Influencers Can Improve Your Content Marketing Strategy
A decade after social media transformed marketing, allowing brands to engage directly with their customers, content marketing has a nearly universal tactic, with more than 86% of marketers using it…