How to use the internet to Promote your business ……even on a shoestring budget
The way you choose to promote your business can affect everything from the way your brand is perceived, to the customers you reach, and how well you do. In fact…
5 Marketing Strategies That Are Totally Outdated
What I found most fascinating about Mad Men were Don Draper’s “hot” ad concepts, which, in retrospect, seem nostalgic and laughably retro. In the real world, marketing evolves parallel to…
Social Video Marketing : What We Know for Sure
This week, Jen Joyce and I spoke about social video marketing at MarketMix 2018. In the ever-changing social ecosystem, it can be hard to make definitive statements about what…
6 Ways to Think Outside the Box When Marketing Your Small Business
Sometimes budget limits small businesses from executing their marketing ideas, but not every successful strategy requires a lot of money. Six outside the box ways to do when marketing your…
How Your Business Can Benefit From Micro-Influencers Marketing
Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there’s been a shift to a more authentic two-way conversation — via social…