Using Holidays to Your Advantage
When putting together a direct mail campaign, you want an angle that will make you stand out from your competition. You want to send out unique sales pieces that will…
How To Make People Remember Your Gift This Holiday Season
As businesses are getting ready to send out their holiday gifts to customers, partners and vendors, it can be stressful to figure out what to actually buy for these people…
Building a business with 4 easy steps
Creating a successful and profitable business is no easy task. It is reliant on many outside factors, including competition, timing and demand, which you have very little to no control…
Here’s why Remarketing Is Required For Your Product
If you still do not use remarketing (or retargeting) in your online strategy, it can be two things. Either you do not know very well how it works, or you…
How Clever Retargeting Persuades Customers Who Looked But Didn’t Buy
Did you know that nearly 96 percent of your first-time visitors are not ready to purchase from your website right away? That means in most cases, in order to make…
5 Marketing Strategies That Are Totally Outdated
What I found most fascinating about Mad Men were Don Draper’s “hot” ad concepts, which, in retrospect, seem nostalgic and laughably retro. In the real world, marketing evolves parallel to…
10 Things You Need to Learn From Apple’s Marketing (plus one more)
Steve Jobs didn’t have a master’s degree, and he certainly wasn’t an engineer, but he excelled at marketing. Those marketing skills propelled Apple into the top spot and turned the…
Marketing blunders that hamper a startup’s growth
Sales and Marketing can either make or break a business. However, a lot of first-time entrepreneurs believe that if the product is really good, customers will come. That is not…