Brands Are Built on Trust, Not Tactics
Why the Best Brands Win Hearts Before Sales In today’s noisy digital world, businesses are constantly chasing the latest marketing hacks. One week it is viral videos. The next week…
The Benefits of Using Your Own Name in Your Branding
When it comes to creating a brand for a blog or a website you will have a ton of different options regarding how you want to approach the process. One…
Why Women Dominate Influencer Marketing and Why It May Be the Right Career for You
In a time when women are fighting for pay equality, work-life balance and gender parity, there is one emerging industry where women dominate the scene: influencer marketing. Based on my…
6 Secrets Nobody Tells You About Personal Branding
Personal branding is one of the most effective strategies available for modern businesses. Because consumers generally distrust corporate brands, personal brands offer a unique way to build trust, facilitate customer…