A Happy Marriage Between Brands and Influencers
The popular online marketing buzz word of 2017 is “influencer marketing.” While it’s been around for a long time, it’s just now evolved into its own specific category. My agency…
10 Things You Need to Learn From Apple’s Marketing (plus one more)
Steve Jobs didn’t have a master’s degree, and he certainly wasn’t an engineer, but he excelled at marketing. Those marketing skills propelled Apple into the top spot and turned the…
Make your online presence sizzles with Yoda
After reading a lot of reviews on Star Wars: The Force Awakens, I finally got the chance to watch it. In short, Star Wars: The Force Awakens is an enormous…
Why your business should care about social media marketing
Social media is all around us. The average person, both young and old, religiously checks their Facebook, Twitter and Instagram accounts throughout the day. Then when you turn the TV…
To succeed, get a life!
Researchers considered a number of factors when compiling the list, including average working hours, personal time and the employment rate of working mothers. In the end, the Netherlands came out…
4 Valuable Customer Retention Strategies
Even if your business has an established customer base, the only way to continue to grow your business is by keeping your customers interested and happy. These happy customers, in…
Why social commerce isn’t trending yet
It was August 1, 2003: the country was still mourning the loss of the space shuttle Columbia, which had disintegrated upon re-entering Earth’s atmosphere six months earlier and the Black…
Mistakes Startups Make on Social Media That Yours Can Easily Sidestep
If you are a new business owner, you likely know all too well that establishing a a [bctt tweet=”Copying and pasting is for spammers, not entrepreneurs. #socialmedia ” username=”lenakhalid”] is…
