71% of Business-to-Business (B2B) researchers start their research with a generic search.
Where do you look first when you’re trying to find a product or service? Hairdresser? Garage? French lessons? A new supplier? For 81% of you the answer is the internet. The days of leafing through your Yellow Pages have gone. Your clients are online and if you are not there too, then they will find someone else who is.
Suddenly, you are no longer limited by the number of people who will see your ad in the local paper – you can reach people all over the world. Online exposures means you have access to powerful marketing tools such as the search engines and social media. Nothing offline can compete. More traditional forms of advertising just aren’t cutting it anymore. People fast forward through the ads on TV, they’ve grown immune to the flashy bill boards and clever taglines. Now it’s all about reaching people where they hang out and talking to them about things that interest them.
To do that, you need to be online and have a the “online exposures“.