5 Ways Small Businesses Can Adapt Fast in 2025
The business landscape in 2025 is moving faster than ever. From AI breakthroughs to shifting consumer expectations, small businesses must stay agile to remain competitive. The good news? You don’t…
Never Look at a Failure As Final
Do you know anyone who seems to be bulletproof? You know, that friend of yours that takes failures in stride and is always smiling and moving forward in life. How…
Failed To Achieve A Goal? Get Back Up And Learn From It
We tend to think of failure as something shameful, undesirable. Understandably, failing to achieve it often cause negative feelings, no matter how big or small the goal was. And the…
6 Ways Small Businesses Are Leveraging AI
Every day, artificial intelligence or “ai” gets smarter and easier to work with. And it’s no longer just for the large businesses and corporations. AI is accessible to small businesses…
2 Marketing Factors That Will Never Change
The following excerpt is from Dan S. Kennedy and Kim Walsh Phillips’s No B.S. Guide to Direct Response Social Media Marketing, Second Edition. Trying to do social media marketing that…
Why Your Local Business needs to be Online
The bottom line is, you want to maximize your profits. The more money your local business makes, the healthier it will be and the more successful you will find yourself…
3 Mistakes Entrepreneurs Make with Social Media
Social media can be completely overwhelming for new business owners, yet depending on your business, it could be an essential part of your marketing strategy. If your target market uses…
Is Your Glass Half-Full Or Half Empty?
Do you know what happy, successful people think about every day? It’s simple. They think about what they want and how they can get it. Positivity can change your life…
The Importance of ‘Positioning’ Your Brand When You’re Just Starting Out
“Positioning” is a term that gets thrown around a lot but can often be confused with other marketing activities.“Very few startups have a firm grasp of what exactly positioning is,…
How to Use Retargeting and gets the Right Customers
Marketing is all about reaching the right customers. But it doesn’t always go smoothly due to cart abandons and incomplete forms. Now, Facebook gives you a way to you recapture…
The 7 Disadvantages Local Businesses Face Online (and How to Beat Them)
Small and local businesses have flourished for centuries, and remain competitive even in today’s complex and multifaceted market. Now that businesses have the capacity to sell and promote themselves online,…
Why your business should care about social media marketing
Social media is all around us. The average person, both young and old, religiously checks their Facebook, Twitter and Instagram accounts throughout the day. Then when you turn the TV…
How Much Social Media Is Too Much?
Am I addicted to social media or just bored? According to Statista, daily social media usage of global Internet users amounted to 135 minutes in 2017 , up from 126…
I always have optimism, but I’m realistic.
Elon Musk made this statement to highlight his balanced approach of optimism and realism when founding Tesla and SpaceX. He acknowledges that while he had hope for success, he also…
4 Ways Introverts Can Enjoy More Social Confidence
We used the word “enjoy” in that title for a reason. Social confidence is important for building relationships. This is true of the introvert, the extrovert and the average person…
Great companies are built on great products
Elon Musk made this statement to emphasize the foundational role of high-quality products in building successful companies. This quote reflects his belief that a company’s success is primarily driven by…
6 Ways to Develop a Positive Mindset
Do you feel that your mindset needs a little help these days? Maybe you are drowning in self-doubt, or you just tend to think more negatively than you want. No…
Focus and Action Go Hand in Hand
What good is having focus if you don’t take any action? Conversely, if you take action without a focus, how will you know you are doing the right things? As…
Failure is an option here. If things are not failing, you are not innovating enough.
Elon Musk has frequently spoken about the importance of failure in the innovation process. This quote reflects his belief that failure is a natural part of striving for groundbreaking achievements…
Reasons Why You Should Become an Action-Taker
What’s stopping you from taking action? Is it fear? Perhaps you’re waiting for the right break instead of making your opportunities in life? Or maybe you believe you’re not smart…
Branding on Social Media : Building a Strong Digital Identity
In today’s digital-first world, social media is more than just a place to share photos or connect with friends — it’s a powerful tool for businesses and personal brands to…