Author - lenakhalid

How to Keep Proper Corporate Records

For most entrepreneurs, corporate record-keeping is the least fun part of the job. When you’re running a growing business, it’s tempting to overlook some of the administrative formalities in order to stay focused on sales, customer satisfaction and new product development.
However, staying on top of your corporate record-keeping is essential for both legal and strategic reasons. 
Related: Before You Form […]

5 Social Media Studies That Will Boost Your Marketing Skills

5 Social Media Studies That Will Boost Your Marketing Skills

We are very grateful for all the research that has been done on social media.
Social media studies have given us great ideas to improve our social media marketing, helped us understand the psychology behind social media behaviors and made us better marketers.
To help you better understand the ever-changing social media landscape, we jumped into the latest social media research […]

Create a Business That Inspires Change (in the World and in Your Pocket)

Social responsibility has fortunately gone from the realm of corporate communications to business operations: It can no longer be faked. The best businesses are those that have built sustainability into the core of their business models and are using their people to create passion for their mission with consumers.
Related: Investing In Sustainability Is More Profitable Than You Think
AeroFarms, which grows nutritious […]

5 Things to Know If You're Starting a Business Under 30

5 Things to Know If You’re Starting a Business Under 30

So, you’ve decided to start a business, even though you’re young and don’t have much experience. That’s okay — in fact, it’s better than okay. There are a ton of advantages to starting a business in your 20s and 30s, including higher long-term potential gains and (generally) a higher level of energy and enthusiasm.

However, before you get too deep into your entrepreneurial […]

4 Keys to Writing Content That Readers Will Love

If your content doesn’t provide readers with value, solve a problem, answer a question or entertain, then it doesn’t really serve a purpose. Have you ever had what you thought was a great post idea, but it failed to resonate or, more importantly, get shared? It’s frustrating, but it doesn’t have to be. Writing content that readers will love isn’t […]

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