Author - lenakhalid

Find the Ideal Social-Media Influencer

5 Ways Startups Find the Ideal Social Media Influencer

Whether you are launching or you have been in business for a while, identifying social media influencer who can benefit your brand is critical to your success. For many brands, such influencers seem elusive, but if you understand the right steps to follow, it is possible to find the influencers who can draw attention to your brand and message.
1. […]

Debunking ‘Diversity’ by Amplifying Inclusion

In business, as in biology, strength lies in difference, not similarity. According to McKinsey, the most ethnically and gender-diverse companies outperform the least diverse. In today’s global workforce, it doesn’t take government policies to make us see that increased diversity is a strategic imperative for economic gain and growth.
Related: How to Form a ‘Mastermind’ by Sharing Ideas
While I believe in the […]

Close the Gap for Remote Employees

3 Onboarding Tips That Close the Gap for Remote Employees

What does the first day at a new job look like for a remote employee? Work attire: likely comfy clothes. Start time: flexible, perhaps with a “welcome to the team” conference call at 9 a.m. First assignment: Start getting familiar with new-hire training tools. There’s not a lot of oversight for a new remote employee, meaning the first-day jitters are […]

Using Holidays to Your Advantage

Using Holidays to Your Advantage

When putting together a direct mail campaign, you want an angle that will make you stand out from your competition. You want to send out unique sales pieces that will grab your customers’ attention and hold it. You want something that interests them. One great way to connect with people is to give them something they can relate to. […]

influencer marketing

8 Do’s and Don’ts of Influencer Marketing

When it comes to getting major influencers to help with your marketing efforts, you can be embarking down a treacherous path. While it’s crucial to on-board folks who have a lot of sway with your market, you have to be careful not to rub them the wrong way.
In some cases, it can be just as easy to either get […]

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