Author - lenakhalid

good customer avatar

If You Don’t Have a Good Customer Avatar, You’re Losing Money

If you try to help everyone, you’ll never help anyone.
That is possibly one of the most profound and impactful lessons in business. When you reach too far and try to help too many people, the message will be watered down so much that no one will truly benefit.
You need to target.
Your target can be huge or small, but it has […]

things to do friday for entrepreneurs

Things to do on Friday afternoon (for entrepreneurs)

“Successful people tend to adhere to routines in general, so it’s no surprise that the most successful people I know maintain a Friday afternoon routine,” says Michael Kerr, an international business speaker and author of “You Can’t Be Serious! Putting Humor to Work”
As the clock ticks closer to quitting time, Friday quickly becomes the unofficial “Slack-off Day” in many […]

Metallica

3 Lessons Every Entrepreneur Can Learn From Metallica

Unless you have been living under a rock for the past years, you’ve probably heard of Metallica, a heavy metal band that is one of the “Big Four” credited with bringing heavy, thrash metal music to the forefront of the music industry.
Despite ever-shifting music trends, drastic changes in how music is consumed and infinite competition, the band still manages […]

in love and in business

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

Relationships are built on trust. You do what you say you are going to do. You show up when you say you are going to show up. You respect boundaries.
While that’s true for your friends and lovers, it’s also true for your customers. Brands these days have more access than ever to customers’ personal information – and a new […]

Why Anti-Aging Products Are the New Startup Frontier

Why Anti-Aging Products Are the New Startup Frontier

The movement to look — and feel — younger continues to be big business, with an endless supply of customers. According to Transparency Market Research, the global anti-aging industry will be worth nearly $200 billion by 2019. The reasons for that growth are clear: All adults have insecurities surrounding aging and thus are potential customers.
What truly makes the anti-aging […]

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