Business advice

The Simple 4-Step Process for Getting Yourself on TV

I know the thought of appearing on TV can sound scary and intimidating. If you’re not comfortable talking to others in public, if you’re socially challenged, or you’re absolutely terrified of being on camera (think: you start hyperventilating), then you may better off sticking with print and online media. But if you’re nervous and excited about the prospect of […]

marketing blunders that hamper a startup's growth

Marketing blunders that hamper a startup’s growth

Sales and Marketing can either make or break a business. However, a lot of first-time entrepreneurs believe that if the product is really good, customers will come. That is not necessarily true.
When business is slow, one of the first places startups cut costs is marketing, when in fact they should be increasing their marketing budget.
Startups inherently face a number […]

Google Optimize: A Closer Look

No matter if the sport is basketball, soccer, or baseball, individual players always seek ways to refine their play in anticipation of a championship game. 
You can say the same for marketers, using testing to improve their marketing content.  The need for refinement stems from programmatic campaigns.  Already essential to paid search, programmatic strategies are now being more frequently […]

linkedin-founder-reid-hoffman

The Founder of LinkedIn Says Too Many of Us Are Using the Site All Wrong

If you use LinkedIn, you’ve undoubtedly received invitations to connect with people you’ve never met or may never meet in your life.
The more you stay on the site and the more you gain prominence in your field, the more requests from strangers you’ll get.
And while it could seem natural to decline a Facebook friend request from a stranger because […]

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