Business advice

Debunking ‘Diversity’ by Amplifying Inclusion

In business, as in biology, strength lies in difference, not similarity. According to McKinsey, the most ethnically and gender-diverse companies outperform the least diverse. In today’s global workforce, it doesn’t take government policies to make us see that increased diversity is a strategic imperative for economic gain and growth.
Related: How to Form a ‘Mastermind’ by Sharing Ideas
While I believe in the […]

Close the Gap for Remote Employees

3 Onboarding Tips That Close the Gap for Remote Employees

What does the first day at a new job look like for a remote employee? Work attire: likely comfy clothes. Start time: flexible, perhaps with a “welcome to the team” conference call at 9 a.m. First assignment: Start getting familiar with new-hire training tools. There’s not a lot of oversight for a new remote employee, meaning the first-day jitters are […]

Using Holidays to Your Advantage

Using Holidays to Your Advantage

When putting together a direct mail campaign, you want an angle that will make you stand out from your competition. You want to send out unique sales pieces that will grab your customers’ attention and hold it. You want something that interests them. One great way to connect with people is to give them something they can relate to. […]

HR Software for Your Small Business

The ‘Whys’ of Why You Should Consider HR Software for Your Small Business

Everywhere you turn, software seems to be the answer. You’re probably already using software for your marketing, accounting and management. But have you yet considered the need for human resources software in your small business? In fact, it’s much more than a luxury. Businesses that use HR software would likely call it a necessity.
What is HR software?
In its simplest form, HR software […]

gen Z

7 Ways Marketers Can Reach Gen Z

A generation ago having a mobile phone, let alone a computer, that fits in your pocket was a novel thought but Generation Z was born with a mobile phone in hand. Today that mobile phone is a smartphone more powerful than the supercomputers of a few years ago. This cohort of consumers is more connected than any other, making […]

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