Local Marketing

marketing blunders that hamper a startup's growth

Marketing blunders that hamper a startup’s growth

Sales and Marketing can either make or break a business. However, a lot of first-time entrepreneurs believe that if the product is really good, customers will come. That is not necessarily true.
When business is slow, one of the first places startups cut costs is marketing, when in fact they should be increasing their marketing budget.
Startups inherently face a number […]

Why Anti-Aging Products Are the New Startup Frontier

Why Anti-Aging Products Are the New Startup Frontier

The movement to look — and feel — younger continues to be big business, with an endless supply of customers. According to Transparency Market Research, the global anti-aging industry will be worth nearly $200 billion by 2019. The reasons for that growth are clear: All adults have insecurities surrounding aging and thus are potential customers.
What truly makes the anti-aging […]

Why Marketing Is Not the Job for the Lazy

Why Marketing Is Not the Job for the Lazy?

Recent polls by TrackMaven showed the decline in engagement across social platforms. The study was examining major established social marketing platforms — Facebook, Twitter, Instagram and LinkedIn — and found that even one of the fastest-growing platforms on the market, Instagram, has seen a drop as large as 25 percent in just one year.
This is not a huge surprise […]

Dont Aspire to be the cheapest be an entrepreneur

Don’t Aspire to be the cheapest, Be an Entrepreneur

Price is always an emotive issue. Have you ever heard these statements or as an entrepreneur, you utter it yourself? :
– We have to lower the price to keep in line with the competitors.
– How to sell at this price?
– I couldn’t make the sale Boss, the customer was putting too much pressure on me to lower the […]

great marketing and great first date

Why Great Marketing Is Like a Great First Date

When you go on a first date with someone, do you tell them how wonderful you are and all the great things you can do, then ask them to marry you? Probably not.
And yet, this is exactly what the vast majority of startups and small businesses do when it comes to their marketing materials. Whether it’s a brochure, a […]

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