Local Marketing

great marketing and great first date

Why Great Marketing Is Like a Great First Date

When you go on a first date with someone, do you tell them how wonderful you are and all the great things you can do, then ask them to marry you? Probably not.
And yet, this is exactly what the vast majority of startups and small businesses do when it comes to their marketing materials. Whether it’s a brochure, a […]

Find the Ideal Social-Media Influencer

5 Ways Startups Find the Ideal Social Media Influencer

Whether you are launching or you have been in business for a while, identifying social media influencer who can benefit your brand is critical to your success. For many brands, such influencers seem elusive, but if you understand the right steps to follow, it is possible to find the influencers who can draw attention to your brand and message.
1. […]

Close the Gap for Remote Employees

3 Onboarding Tips That Close the Gap for Remote Employees

What does the first day at a new job look like for a remote employee? Work attire: likely comfy clothes. Start time: flexible, perhaps with a “welcome to the team” conference call at 9 a.m. First assignment: Start getting familiar with new-hire training tools. There’s not a lot of oversight for a new remote employee, meaning the first-day jitters are […]

business mobility

The Top 5 Reasons You Need Business Mobility

Mobile usage, employee mobility and remote workers are a way of life in today’s workforce. If you don’t believe it, here are a few supporting facts:

From 2010 to 2015, internet usage on desktop and laptop devices stayed fairly flat while mobile usage increased by 600 percent. 
Smartphone ownership has grown from about 30 percent in 2011 to nearly 80 percent in […]

How to Keep Proper Corporate Records

How to Keep Proper Corporate Records

For most entrepreneurs, corporate record-keeping is the least fun part of the job. When you’re running a growing business, it’s tempting to overlook some of the administrative formalities in order to stay focused on sales, customer satisfaction and new product development.
However, staying on top of your corporate record-keeping is essential for both legal and strategic reasons. 
Related: Before You Form […]


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