Local Marketing

Top 14 Highest Viewed Pay-Per-View Sporting Events (Infographic)

Pay-per-view is a big business — the UFC, professional wrestling and professional boxing have all contributed to the largest PPV events in history.
The biggest pay-per-view buys in recent years have earned huge audiences and revenue. Take a look at the infographic below to see the top 14 biggest pay-per-view sporting events in history, ranked based on PPV buys. The […]

4 Career Failings You Should Forgive Yourself For

“To err is human; to forgive, divine.”
Alexander Pope’s famous quote touches upon an unfortunate quirk of human nature. We all make mistakes, but we also all struggle to forgive them. Moreover, our harshest condemnation is often reserved for the person most needful of our forgiveness: ourselves.
Time for a rethink.
Within the workplace, there will be times when we come up […]

Tito’s Vodka Distills Success out of Email Marketing

How the first legal distillery in Texas branched out with email marketing

Recent statistics have often led brands to believe that social media is the best place to reach a young audience. However, social media networks are not the only avenue of marketing. As Tito’s Vodka found out, the greatest way to […]

The Biggest Company Name Changes (Infographic)

Google wasn’t always “Google.” It once went by the name “BackRub.” Best Buy went by the name, “Sound of Music.”
Related: 7 Tips for Naming (or Re-Naming) Your Company
Whether the original name wasn’t a fit, was too long or simply not good enough, there are a number of reasons why a business name just doesn’t work out. Before your brand takes off, it’s important to […]

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