Social Media

Essentials of Influencer Marketing

Getting Influencers to Spread Your Brand’s Message

Influencer marketing is the process of connecting with influencers ie. people who have large followings in certain niches and can affect opinion – to increase the visibility of your own products or services. The idea is to identify and build relationships with those VIPs, who might be consultants, analysts, advisors, venture capitalists, subject-matter experts, bloggers, reporters or others with […]

linkedin-founder-reid-hoffman

The Founder of LinkedIn Says Too Many of Us Are Using the Site All Wrong

If you use LinkedIn, you’ve undoubtedly received invitations to connect with people you’ve never met or may never meet in your life.
The more you stay on the site and the more you gain prominence in your field, the more requests from strangers you’ll get.
And while it could seem natural to decline a Facebook friend request from a stranger because […]

Micro-Influencer Marketing

How Your Business Can Benefit From Micro-Influencers Marketing

Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there’s been a shift to a more authentic two-way conversation — via social media — based on discovery. Consumers prefer genuine recommendations from friends, family and micro-influencers, who tend to hold small, but fiercely loyal followings.
Due to this shift in the way […]

influencer marketing plan

How to Get a Great ROI on Your Influencer Marketing Plan

To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media, those who have marketed the same way for years think that influencer marketing is flimsy and ephemeral. Some just don’t know how it works or are unwilling to take […]

more customers with influencer marketing

Reach More Customers with Influencer Marketing

A trusted brand recommendation is important when attracting the right leads. High-level influencer connections can help you connect with those prospects, which can make a significant impact on your visibility and sales.
How can your brand gain more customers online? By forging the right relationships with individuals and business leaders. Daily conversations can help your brand generate more recommendations, especially […]

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