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good customer avatar

If You Don’t Have a Good Customer Avatar, You’re Losing Money

If you try to help everyone, you’ll never help anyone.
That is possibly one of the most profound and impactful lessons in business. When you reach too far and try to help too many people, the message will be watered down so much that no one will truly benefit.
You need to target.
Your target can be huge or small, but it has […]

Why Anti-Aging Products Are the New Startup Frontier

Why Anti-Aging Products Are the New Startup Frontier

The movement to look — and feel — younger continues to be big business, with an endless supply of customers. According to Transparency Market Research, the global anti-aging industry will be worth nearly $200 billion by 2019. The reasons for that growth are clear: All adults have insecurities surrounding aging and thus are potential customers.
What truly makes the anti-aging […]

Dont Aspire to be the cheapest be an entrepreneur

Don’t Aspire to be the cheapest, Be an Entrepreneur

Price is always an emotive issue. Have you ever heard these statements or as an entrepreneur, you utter it yourself? :
– We have to lower the price to keep in line with the competitors.
– How to sell at this price?
– I couldn’t make the sale Boss, the customer was putting too much pressure on me to lower the […]

10 Interview Tips for Tech Companies

Interviewing with a tech company such as Facebook, Hulu, Microsoft, Spotify or Google is somewhat different from interviewing at companies in other industries, but the basics are the same.
Related: 5 Essential Steps to a Great Job
What is similar but with a little twist?

Are you passionate about the company? Are you familiar with its products,and do you use them? Do you have ideas for […]

marketing your small business

6 Ways to Think Outside the Box When Marketing Your Small Business

Sometimes budget limits small businesses from executing their marketing ideas, but not every successful strategy requires a lot of money.
Six outside the box ways to do when marketing your small business that are both inexpensive and effective.
1. Get personal.
Customers love the opportunity to make something their own. Studies have shown that 56 percent of consumers said receiving a […]

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