Tag - brand

MISCONCEPTIONS ABOUT REBRANDING

The biggest misconceptions about rebranding

Rebranding is a big deal for your company.
Whether it is to rival aggressive competition or to make the steps to globalise your business, the strategy and positioning require much more than a fleeting thought.
That being said, there are still those out there who continue to underestimate the power of a rebranding or, in some cases, just don’t see it […]

The Biggest Company Name Changes (Infographic)

Google wasn’t always “Google.” It once went by the name “BackRub.” Best Buy went by the name, “Sound of Music.”
Related: 7 Tips for Naming (or Re-Naming) Your Company
Whether the original name wasn’t a fit, was too long or simply not good enough, there are a number of reasons why a business name just doesn’t work out. Before your brand takes off, it’s important to […]

position-your-personal-brand

How Should You Position Your Personal Brand?

There are many different ways you can position your personal brand in the market. Each will attract a different kind of clientele. How do you position your personal brand to attract the ideal kind of clients?
Here are a few different ways to position your personal brand
==> Being First or Original

If you can firmly establish yourself as the first or […]

without-personal-branding-yr-career-is-dead

Branding Yourself

Branding has undergone a fast paced evolution and today it has emerged into a very influential revolution in the print, electronic, outdoor and new media.
Branding is a process that evokes an emotional reaction in the target segment.
Branding stimulates and persuades the target segment by making home feel the difference that any particular brand has made to the […]

branding

Why Branding Is Crucial in Niche Marketing

When it comes to branding, most people tend to think of big brand advertising : Coca-Cola, McDonalds and Microsoft spend money on branding. But it doesn’t really apply to smaller businesses – or does it?
Believe it or not, branding is actually crucial to success in a small industry
In this article, you’ll learn why that is, plus several of the […]

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