Tag - brand

Captivate Your Audience

Tell Your Startup’s Story and Captivate Your Audience. Here’s How.

When successful brands record their core values, those values transcend the paper they’re written on: They move beyond mere mission statements and marketing strategies.They engage people in a living, breathing story of what those brands stand for.
In order for you to get your own startup to this point, you have to excel at one important thing: storytelling.
The power of a […]

Make Better Business Decisions by Seeing Where the World Is Going

Bucketfeet is a footwear company that collaborates with a global community of artists to design limited-edition shoes with the goal of sparking meaningful conversations to create a brighter world. With a network of 40,000 artists from more than 120 countries, Bucketfeet empowers artists to share their stories and perspectives using the universal language of art and the shoe as […]

MISCONCEPTIONS ABOUT REBRANDING

The biggest misconceptions about rebranding

Rebranding is a big deal for your company.
Whether it is to rival aggressive competition or to make the steps to globalise your business, the strategy and positioning require much more than a fleeting thought.
That being said, there are still those out there who continue to underestimate the power of a rebranding or, in some cases, just don’t see it […]

The Biggest Company Name Changes (Infographic)

Google wasn’t always “Google.” It once went by the name “BackRub.” Best Buy went by the name, “Sound of Music.”
Related: 7 Tips for Naming (or Re-Naming) Your Company
Whether the original name wasn’t a fit, was too long or simply not good enough, there are a number of reasons why a business name just doesn’t work out. Before your brand takes off, it’s important to […]

position-your-personal-brand

How Should You Position Your Personal Brand?

There are many different ways you can position your personal brand in the market. Each will attract a different kind of clientele. How do you position your personal brand to attract the ideal kind of clients?
Here are a few different ways to position your personal brand
==> Being First or Original

If you can firmly establish yourself as the first or […]

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