Tag - entrepreneurship

marketing blunders that hamper a startup's growth

Marketing blunders that hamper a startup’s growth

Sales and Marketing can either make or break a business. However, a lot of first-time entrepreneurs believe that if the product is really good, customers will come. That is not necessarily true.
When business is slow, one of the first places startups cut costs is marketing, when in fact they should be increasing their marketing budget.
Startups inherently face a number […]

Why Anti-Aging Products Are the New Startup Frontier

Why Anti-Aging Products Are the New Startup Frontier

The movement to look — and feel — younger continues to be big business, with an endless supply of customers. According to Transparency Market Research, the global anti-aging industry will be worth nearly $200 billion by 2019. The reasons for that growth are clear: All adults have insecurities surrounding aging and thus are potential customers.
What truly makes the anti-aging […]

Why Marketing Is Not the Job for the Lazy

Why Marketing Is Not the Job for the Lazy?

Recent polls by TrackMaven showed the decline in engagement across social platforms. The study was examining major established social marketing platforms — Facebook, Twitter, Instagram and LinkedIn — and found that even one of the fastest-growing platforms on the market, Instagram, has seen a drop as large as 25 percent in just one year.
This is not a huge surprise […]

Successful Entrepreneurs Always Take Big Risks

Do Successful Entrepreneurs Always Take Big Risks?

One of the things that make people wary of entering the world of entrepreneurship is that they are risk-takers by nature and they believe that they are going to be able to be a successful entrepreneur without taking huge risks. One of the first things that always comes to mind is the business loan or investment in a company. […]

failed business strategy

How to Make the Most of a Failed Business Strategy

In the world of entrepreneurship there are times when your business strategy is going to fail. Obviously, your goal is to minimize this is much as possible and work as hard as you can to make a business strategy work so that it doesn’t fail. But sometimes, there is nothing you can do to avoid it and you must […]

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