Tag - real world

Google Optimize: A Closer Look

No matter if the sport is basketball, soccer, or baseball, individual players always seek ways to refine their play in anticipation of a championship game. 
You can say the same for marketers, using testing to improve their marketing content.  The need for refinement stems from programmatic campaigns.  Already essential to paid search, programmatic strategies are now being more frequently […]

How a ‘David’ Can Partner With ‘Goliath’

This is the story of a small, innovative startup that fought above its weight class, built a meaningful relationship with several multi-billion dollar industry leaders and achieved a spot on center stage.
Yep, that startup is the one I lead. It’s called Redbooth, and we make task and project management software for teams.
But, those successes didn’t happen by accident. How did […]


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