AI in Advertising – the Perfect Audience AI Lab • Perfect Audience Blog

Upcoming Webinar!

Join us Thursday, September 3 – How to Work WITH Advertising AI

Dr. Dan Becker
Decision.ai

As advertisers, we interact with data-driven automation, machine learning, and artificial intelligence on a daily basis. Google Adwords, Facebook Advertising, Perfect Audience, and other major ad platforms all use advanced technology to drive results. How does it work? And how can you as an agency owner or marketer truly use these tools to your advantage? Join this free 60-minute webinar and Q&A to understand the basics of Advertising AI – no experience or background required.

Shiv Gupta
Founder, U of Digital

Shiv is the founder of U of Digital and author of the recent Adage article “Calling BS in Ad Tech”.

Shiv began his career as a business analyst at Advertising.com, where he gained hands-on experience with nascent programmatic advertising models and technology. He spent ~10 years at AOL, primarily as a sales leader on both the platforms and media side of the business. After moving on from AOL, Shiv served as VP of Sales at Criteo. At the start of 2018, Shiv founded U of Digital, a digital marketing education company focused on improving the industry by offering credible, digestible, and applicable education through a multi-medium and evergreen approach. U of Digital is also cause aligned, donating a percentage of annual revenue to non-profit education organizations around the globe. In addition to working with U of Digital customers (which include Google, Indeed, Criteo, Quantcast, H&R Block, the IAB, and more), Shiv is a guest lecturer at several universities / MBA programs (Johns Hopkins, UC Davis, Fordham University, SF State). He is also an adjunct professor at the Leavey School of Business at Santa Clara University, teaching a course on Programmatic Advertising.

Dan Becker
Founder, Decision.ai

Dr. Dan Becker is one of the world’s leading experts in Machine Learning and AI. He finished in 2nd place out of 1353 teams in the $3million Heritage Health Prize AI competition. Since then, he has led AI consulting engagements for 6 companies in the Fortune 100 and worked as a data scientist at Google.  Dan created Kaggle Learn, an AI education platform used by over 40,000 people each month. He’s also contributed code to open-source deep learning tools like Keras and Google’s TensorFlow.

Jalali Hartman
Director, A.I. Lab Perfect Audience

Jalali is the founder of Robauto and Director of the Perfect Audience A.I. Lab, a group focused on 1 thing: using data to drive more conversions!

Jalali is a proven thought leader and engineer in the field of innovation and new technology and has founded successful technology companies in Robotics, eCommerce, Marketing, and Social Media where his technologies have enabled more $1B in revenue. He has more than 20 years of experience in product development and marketing, including data-driven technology, algorithms, and optimization. Jalali holds multiple patents and has received global innovation awards from both eBay and the U.S. Chamber of Commerce. He’s helped drive innovation for the New York Times, Reuters, Jim Cramer, Toyota, Coca-Cola, Tim Ferris, and a variety of Fortune 500 companies and government organizations. 

Save Your Spot for How to Work WITH Advertising AI!

Artificial Intelligence. The promise of the future. Right?

Maybe. In the advertising industry absolutely. True AI is hard and the reason is simple. Unstructured data from the world is still difficult to process. A robot can’t yet take in and process information from the world like a human. The day will come but currently, in 2020 AI just isn’t there yet.

Except in advertising. Advertising was one of the first industries to truly benefit from machine learning – and it’s just getting going. Yes, there is quite a bit of hype, and much of it is not real. Simply: there’s money to be saved (and made) with superior data skills & there are fortunes to be won with superior intelligence.

But what does that mean? How do you get started? How is Artificial Intelligence already impacting your advertising ROI? As marketers, we now more than ever rely on automation and must have a general understanding of how the ‘algorithms’ work for engines like Facebook ads or Google Search.

Marketing meetings have shifted over the last decade from ‘who should we target’ to ‘how can we tune our campaign for AI optimizers’. In that sense – the robots are here.

The marketer still has a role – even more so now – it’s just shifting. Today’s marketer needs to understand how AI is impacting their campaigns – and how to work WITH the ‘robots’ of today’s ad networks.

The Perfect Audience AI Lab

Ad networks, including Perfect Audience, use AI to serve and optimize your ads. Facebook uses complex algorithms to model and market to your audience. Many funnel optimization tools, RTB engines, attribution tools, and marketing automation platforms already use extensive machine learning to optimize advertising.

But what is it really doing? Do you actually know or is it a black box? Is it benefiting the provider or the advertiser?

Perfect Audience has created a transparent R&D Lab focused on understanding and leveraging AI to drive more conversions for our customers. There is no cost to participate however the lab is accepting advertisers on an invite-only basis. To apply please tell us a little bit about your business.