Best Practices for Effective Email Drip Campaigns
Email marketers already know the secret. Generic list-wide blasts are still a great way to get general messaging across. But if you want to see big conversions from email then…
Tips for How Agencies Use Marketing Automation
As your business grows, you may find yourself overwhelmed with the day-to-day tasks tied to customer care. While contact with your customers at every step is crucial, you may not…
What Is Influencer Marketing (and Why Does It Matter)?
Today’s marketing strategy employs a variety of tactics, including email, green, holistic and direct marketing. A successful campaign might include aspects from all of them.Most companies these days know the…
7 Practical Tips to Optimise the Results of Social Media
Optimisation is one of my favorite words and it’s definitely not used enough in the digital marketing industry. We like the new shiny objects like ‘Clubhouse’ and we’re very quick…
Today’s Top 9 Digital Marketing Buzzwords
Algorithms? Automation? AI? Sounds like science fiction but it’s just another day in the digital marketing space. Flush with new technologies, this industry is always evolving. And new concepts beget…
Social Media Debate: To Pack Or Not To Pack The Supreme Court
A week after President Joe Biden signed an executive order to establish a commission to study whether the Supreme Court of the United States (SCOTUS), the highest court in the…
Keys you need to be a successful entrepreneur
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Have you ever considered…
2 Marketing Factors That Will Never Change
The following excerpt is from Dan S. Kennedy and Kim Walsh Phillips’s No B.S. Guide to Direct Response Social Media Marketing, Second Edition. Trying to do social media marketing that…
Using A.I. in Your Advertising
“AI is one of the most important things humanity is working on. It is more profound than, I dunno, electricity or fire,”Sundar Pichai, CEO Google Machine Learning is definitely the…