The goal of advertising is always the same; to drive business, sales, or conversions. You need conversions to make money. You need impressions to lead to conversions.At Perfect Audience, we…
If you are using your website as a channel for sales, then most of your digital marketing game revolves around building traffic to your site. But…not all traffic has the…
We have all been in that place. You have a pretty good idea what must be done, but you cannot do it. You know it is the appropriate thing to…
A new survey by Pew Research concludes that Americans who get their news mainly through social networks tend to be less well-informed, less engaged and more exposed to misinformation and…
We’ve covered seven 15-minute strategies for setting up hyper-profitable campaigns — whether retargeting or not — plus some bonus material! Find the recording below.#1. Retargeting is a must for all…
KEY FACTS Hall has 12.8 million followers on TikTok and is a member of Sway House, a collective of TikTok creators and social media influencers who live and make content…
With the pandemic moving the world to all things digital overnight, business leaders have been forced into leading their teams via video conferencing. But technology is not the same as…
Instagram users and photographers are banding together online to condone the use of a photograph of an indigenous woman to make a “denigrating” and “disrespectful” meme on Instagram. Photojournalist and…
Measuring the impact of advertising campaigns is critical to optimizing a programmatic strategy. Return on Investment (ROI) and Return of Ad Spend (ROAS) are the most meaningful metrics for tracking…
This site is protected by wp-copyrightpro.com