How Traffic Temperature Can Affect Your Website Sales
If you are using your website as a channel for sales, then most of your digital marketing game revolves around building traffic to your site. But…not all traffic has the…
Action Speaks Louder
We have all been in that place. You have a pretty good idea what must be done, but you cannot do it. You know it is the appropriate thing to…
There Are So Many Ways To Stay Informed; Why Limit Yourself To Facebook?
A new survey by Pew Research concludes that Americans who get their news mainly through social networks tend to be less well-informed, less engaged and more exposed to misinformation and…
7 Targeting Practices You Can Implement Today
We’ve covered seven 15-minute strategies for setting up hyper-profitable campaigns — whether retargeting or not — plus some bonus material! Find the recording below.#1. Retargeting is a must for all…
TikTok Influencers Converge For Star Bryce Hall’s Party And Flout Health Rules. Online Backlash Followed.
KEY FACTS Hall has 12.8 million followers on TikTok and is a member of Sway House, a collective of TikTok creators and social media influencers who live and make content…
How to Keep Your Team Engaged During Virtual Meetings
With the pandemic moving the world to all things digital overnight, business leaders have been forced into leading their teams via video conferencing. But technology is not the same as…
Photographer Shares Truth Behind Misuse Of Indigenous Photo For “Denigrating” Meme
Instagram users and photographers are banding together online to condone the use of a photograph of an indigenous woman to make a “denigrating” and “disrespectful” meme on Instagram. Photojournalist and…
Metrics That Matter Most in 2020
Measuring the impact of advertising campaigns is critical to optimizing a programmatic strategy. Return on Investment (ROI) and Return of Ad Spend (ROAS) are the most meaningful metrics for tracking…
Finally, I Know Why I’m So Insanely Productive In The Morning
For many years, I’ve known that my greatest periods of productivity tend to occur in the morning. I’ve always found that my thoughts come faster and easier before lunch, a…