Make No Mistake: Twitter Is Right, Trump Is Wrong
MAY 29: A notification from Twitter appears on tweet by U.S. President Donald Trump that the social … [+] media platform says violated its policy on May 29, 2020. Twitter…
Producing Content that Converts • Perfect Audience Blog
Research of the Week filters through hundreds of research studies and finds the most interesting and thought-provoking research for marketing professionals. Then we provide practical strategies and tips on how…
Nonprofit Email Open Rates Nearly 30% In March 2020: Report
Nonprofits saw a 29.3% email open rate in March 2020 — 11.5% higher than the overall average open … [+] rate for all of 2019, according to Campaign Monitor. Getty…
Instagram Shopping – A New Dawn For Social Commerce
On face value, the recent launch of Facebook Shops isn’t really that innovative. The company flirted with shopping as far back as 2007 without fanfare or notable success. This ranged…
Social Media Platform Leavemark Invites Families To Organize Their Memories
Leavemark, a new social media platform, isn’t looking to play matchmaker or promote a product. It doesn’t want its users to make a political statement or show off photos of…
Retargeting Beyond Facebook and Google • Perfect Audience Blog
With Facebook and Google, you can reach roughly half of your potential global audience—but how do you reach the other half? And how do you go beyond basic functionality to…
Coty Launches Kylie Skin In Europe With Beauty Retailer Douglas
Kylie Jenner has an enviable social media following. (Photo by Toni Anne Barson/WireImage) WireImage Beauty house Coty has introduced Kylie Jenner’s skincare line Kylie Skin into Europe, debuting today at…
Marketing Spend During Times of Crisis • Perfect Audience Blog
Research of the Week filters through hundreds of research studies and finds the most interesting and thought-provoking research for marketing professionals. Then we provide practical strategies and tips on how…
Military Personnel Exposed By Unlikely Social Media App
An investigation by open-source intelligence analyst Foeke Postma at Bellingcat makes sobering reading. Postma tapped into beer-rating app Untappd to show how it can track people as they travel all…