5 Ways Brands Can Amplify Black Voices
Now is the time for brands to elevate black voices. After #BlackoutTuesday, many brands need to take action beyond just posting a black square on their social media accounts and…
Email Marketing Effectiveness • Perfect Audience Blog
Research of the Week filters through hundreds of research studies and finds the most interesting and thought-provoking research for marketing professionals. Then we provide practical strategies and tips on how…
How Influencer Marketing On Social Media Has Changed During The Pandemic
Amra & Elma Amra & Elma Two words have defined the social media generation in recent years — influencer marketing. It’s both a topic of some derision (a recent example…
Recent Changes in Programmatic Advertising – Original Research
[unable to retrieve full-text content]New research by Perfect Audience and Ascend2 reveals what 213 marketing professionals are doing to optimize their programmatic advertising program. The post Recent Changes in Programmatic…
Ceasefire App Looks To Bridge Hostile, Polarized Political Divide
Troubled times seem all the more troubling when any discussion of political issues quickly leads to arguments, name calling, shunning or the dreaded exile of cancel culture. Too often controversial…
Facebook Just Gave 2 Billion More Users A Reason To Quit
Facebook recently gave millions of North American users a great reason to leave the platform, and now it applies to the whole world. Thankfully, there’s also a great new reason…
What You Need from Your Marketing Dashboard • Perfect Audience Blog
I remember many things about my first car, a blue, 5-speed, 1982 Datsun 200SX. But what I remember most is the dashboard. The dashboard had a voice command system. The…
Is Your Glass Half-Full Or Half Empty?
Do you know what happy, successful people think about every day? It’s simple. They think about what they want and how they can get it. Positivity can change your life…
Anonymous Hacked Our Attention (Again)
Amidst the turmoil, chaos and outrage that has followed the death of George Floyd on the streets of Minneapolis, a familiar presence returned to our news feeds: the Guy Fawkes-masked…