Research of the Week filters through hundreds of research studies and finds the most interesting and thought-provoking research for marketing professionals. Then we provide practical strategies and tips on how…
Nonprofits saw a 29.3% email open rate in March 2020 — 11.5% higher than the overall average open … [+] rate for all of 2019, according to Campaign Monitor. Getty…
On face value, the recent launch of Facebook Shops isn’t really that innovative. The company flirted with shopping as far back as 2007 without fanfare or notable success. This ranged…
Leavemark, a new social media platform, isn’t looking to play matchmaker or promote a product. It doesn’t want its users to make a political statement or show off photos of…
With Facebook and Google, you can reach roughly half of your potential global audience—but how do you reach the other half? And how do you go beyond basic functionality to…
Kylie Jenner has an enviable social media following. (Photo by Toni Anne Barson/WireImage) WireImage Beauty house Coty has introduced Kylie Jenner’s skincare line Kylie Skin into Europe, debuting today at…
Research of the Week filters through hundreds of research studies and finds the most interesting and thought-provoking research for marketing professionals. Then we provide practical strategies and tips on how…
An investigation by open-source intelligence analyst Foeke Postma at Bellingcat makes sobering reading. Postma tapped into beer-rating app Untappd to show how it can track people as they travel all…
Many industries are being forced into Darwinian change as a result of the virus and influencer marketing will not be spared the need to adapt. The current climate has sharpened…
This site is protected by wp-copyrightpro.com