Artificial Intelligence: A Modern Approach to Marketing
In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. At the end…
Realignment #6: Relationship-Driven Leadership
Excerpt from the new book: The Demand Perspective: Leading From the Outside In ————- Associations, like bureaucratic organizations in other sectors, are at a critical juncture. The market around them has…
How to Design Effective Display Ads
Posted April 9, 2019 by Max Stewart. Are you well versed in Google Ads but new to display? Not sure how to craft the most effective image-based…
Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria. That’s what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I…
US Companies Can Still Harvest And Resell EU Citizen Data Under GDPR
Getty Images Getty As Europe has been on a regulatory binge over the last few years, debating a vast array of new internet and data-related legislation, it is important to…
How to Design Effective Display Ads
Posted April 9, 2019 by Max Stewart. Are you well versed in Google Ads but new to display? Not sure how to craft the most effective image-based…
Realignment #6: Relationship-Driven Leadership
Excerpt from the new book: The Demand Perspective: Leading From the Outside In ————- Associations, like bureaucratic organizations in other sectors, are at a critical juncture. The market around them has…
Son Of National Enquirer Founder Wants To Buy Supermarket Tabloid
The National Enquirer is up for sale, and a son of the tabloid’s founder said he is hoping to buy it from American Media Inc. Photographer: Luke Sharrett/Bloomberg © 2019…
How to Design Effective Display Ads
Posted April 9, 2019 by Max Stewart. Are you well versed in Google Ads but new to display? Not sure how to craft the most effective image-based…