Advertisers Are Paying Higher Oscar Ad Rates As The Audience Shrinks
Ratings for this weekend’s 91st Acadamy Awards broadcast may rebound from record lows in 2018 and 2017 as curious viewers check out the host-less broadcast to see if it is…
The biggest misconceptions about rebranding
Rebranding is a big deal for your company. Whether it is to rival aggressive competition or to make the steps to globalise your business, the strategy and positioning require much…
Need to Boost Your Social Media Presence?
For every organization, big or small, old or new, consumer or retail, social media has become the ultimate weapon to reach the masses. To get people interested in one’s product…
18 Things to Know Before You Date an Entrepreneur
So, you want to date an entrepreneur. (This could be the name of the next big game show.) It’s a wild ride, and if you aren’t an entrepreneur yourself, you…
Entrepreneurial Lessons From Game of Thrones and the Super Bowl
American culture is saturated with popular shows, movies, music and sporting events — but only a handful manage to really permeate mainstream consciousness. And though there are many ways to make…
Managing Your Mental Health as an Entrepreneur
When people talk about entrepreneurship, most of the discussions revolve around the sense of fulfillment or satisfaction they get from building something out of nothing. While this may be true,…
How to Continue Your Small Business Success After the Holidays
The holidays are an extremely profitable time of the year for businesses of all sizes. After all, they can account for 20-40 percent of a business’ yearly sales.But what about after the holidays?…
The Secret to Outpacing Your Rival? Competitive Insights.
When United Airlines announced its new “basic economy” class, the option was an obvious attempt to tap into a different market: budget airline passengers. The deal? In exchange for low-cost fares, the…
No Money to Start a Business? No Problem.
You might be limited to a strict budget when you want to start a business, but that doesn’t mean you don’t have any options. It is possible to start a…