Things I’d Give Up Before I Would Give Up Coffee
Today I passed a billboard that spoke to me on a primal level. It said, “It would take over 300 cups of coffee for the average person to overdose on…
Why Women Dominate Influencer Marketing and Why It May Be the Right Career for You
In a time when women are fighting for pay equality, work-life balance and gender parity, there is one emerging industry where women dominate the scene: influencer marketing. Based on my…
Dealstorming : The Secret Weapon That Can Solve Your Toughest Sales Challenges (Book Review)
Today, only 40% of sales representatives meet their quotas. Coming to the rescue, sales veteran Tim Sanders outlines a direct approach to overcoming hurdles in large business-to-business (B2B) sales. He…
7 Success Tips for Women in Tough Businesses
A couple of years ago, in a “Women in Construction” session, I was asked to present my latest project accomplishment, and to share my experience in terms of the challenges…
Contagious : Why Things Catch On (Book Review)
If you want your product, service or cause to become the talk of the town – or the talk of the Internet – don’t rely on advertising. People trust their…
The greatest challenge internet users face is information overload
Information overload is a problem that a large number of us face every single day. This is one of the biggest concerns of the modern, digital age and it is…
Here’s why Remarketing Is Required For Your Product
If you still do not use remarketing (or retargeting) in your online strategy, it can be two things. Either you do not know very well how it works, or you…
3 Ways to Make Anything More Shareable Online
Millions of pieces of content are published every single day. It’s true that trends in social media have affected how your audience engages with your content — but that doesn’t…
6 Things You Must Do to Find out if Your Content is Engaging
You create a piece of content.You share it with the world and hope to engage your audience. But how do you know if it’s working? Which signals do you look…